An Idea from Liz . . .

Here might be some ideas for your students. What about a story about WL for an airline that serves SB or FW airports?

L

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Liz Cutler Gates
Executive Director, Brethren Missionary Herald Company
Editor, FGBC World
fgbcworld fgbcworld-blog.com bmhbooks.com
Box 544
1104A Kings Highway
Winona Lake, IN 46590
574-268-1122 (office)
574-527-4522 (cell)

-----Original Message-----
From: 20214@priorityoneemail.com [mailto:20214@priorityoneemail.com] On Behalf Of Joan Stewart
Sent: Wednesday, March 31, 2010 3:05 PM
To: Liz
Subject: 5 topics in-flight magazines love

Hi Liz,

If your target market includes business travelers
and tourists, in-flight magazines are the perfect
publicity venue.

Here are 5 topics inflight magazine editors love:

--Management and leadership tips from authors,
speakers and consultants.

--Calendar listings for things like museum exhibits,
festivals and sporting events.

--"Best kept secrets" in a community or region, from
restaurants to quaint shopping areas--but only in
the city or region the airline serves.

--Techie gadgets and new products for business people
or travelers, for the New Products section.

--Profiles of successful local authors, artists and
community leaders--but only those who live or work
in the region an airline serves.

Where do you find the names of editors, reporters,
freelancers and correspondents who write for these
magazines?

In the 2010 update of my special report "Fly High
with Publicity in the In-flight Magazines." It even
includes links to blogs and profiles on social media
sites like Twitter, Facebook and LinkedIn for many
of the journalists in our report, so you can connect
with them there.

You'll also get the MP3 link and electronic transcript
of an interview I did with the editorial director of
30 magazines included in the report.

His killer tips about how to pitch his editors will
put you miles above everybody else who's vying for
their attention.

The report will be ready on Friday, April 2, and you
have until midnight tonight to save $25 off the cover
price.

Learn more at http://ow.ly/1t36W and then start
pitching.
--------------------------------
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451 Fax: 262-284-1737
http://www.PublicityHound.com

Another Almanac/Anniversary Opportunity

Awana to Celebrate 60 Years of Ministry at National Youth Event

60th celebration opens Summit 2010 April 12 in suburban Chicago

ST. CHARLES, Ill., March 31 /Christian Newswire/ -- Since its founding in 1950, Awana has developed partnerships with churches in 100 countries that collectively reach one million children and youth in a given week. On Monday, April 12, Awana begins celebrating 60 years of God's faithfulness in impacting young lives worldwide.

The special 60th celebration takes place from 7 to 9 p.m. at the Pheasant Run Resort Mega Center in St. Charles, Illinois, a suburb of Chicago. The event kicks off Summit 2010, an annual gathering of high-school students from 24-7 Ministries, the youth ministry of Awana. The celebration features guest speakers, musical artists, special giveaways, a tribute to Awana Co-Founder Art Rorheim and a message from Awana President/CEO Jack Eggar. Dignitaries, friends and associates of Awana will join students and Awana staff at the event.

The celebration's theme, "Celebrating Generation after Generation of Lasting Faith in Christ," reflects the strategy of Awana to spiritually train kids across their formative years. At a time when many teens are abandoning the church, Summit is symbolic of the Awana commitment to youth.

A recent national survey found that most grown-ups who participated in Awana as youth for at least six years are still active in their faith, communities and churches. In fact, 92.7 percent of the alumni still attend church at least weekly as adults. The study concluded that consistent, long-term participation in Awana, combined with spiritual leadership by parents, produces lasting faith and character in Christ.

Full survey results are found at www.awana.org/alumnistudy.

About the celebration
The keynote speaker for the celebration is Shawn Thornton. He is senior pastor of Calvary Community Church in Westlake Village, California, which operates a thriving Awana ministry. The musical artist for the event is Christian musical recording artist Aaron Niequist. Aaron is currently a weekend worship leader at Willow Creek Community Church in suburban Chicago. He joined Willow Creek after serving as worship leader at Mars Hill Church in Grand Rapids, Michigan.

The ceremony also will feature video and personal tributes to Art Rorheim for founding and leading Awana from 1950 to 1990. Under Rorheim's direction, Awana grew from a fledgling organization in Chicago into an international ministry. At age 91, Rorheim continues serving Awana as co-founder/president emeritus. Most recently he represented Awana in March at the National Religious Broadcasters Convention in Nashville, Tennessee.

In addition to Summit, Awana will hold two other 60th celebration events and conferences in 2010. Awana hosts its first Awana® Ministry Conference National Simulcast on September 11 to celebrate 60 years of ministry. Churches will participate in the conference via satellite sites in their own regions of the country. My Church & Awana Month(tm) is a nationwide event for local churches to celebrate the impact of their Awana ministries. In 2010, My Church & Awana Month focuses on 60 years of God's faithfulness in the Awana ministry.

About Awana
Awana equips churches and parents to work together in developing children and youth who faithfully follow Jesus Christ. In 2010 Awana rejoices over 60 years of partnerships with churches and parents that produce a lasting biblical faith. Each week, one million children and youth participate in weekly programs at nearly 20,000 churches representing 100 Christian denominations.

Awana helps churches and parents raise children and youth to know, love and serve Christ using:

· Fully integrated programs for ages 2 to 18

· Evangelism tools to reach children, youth and families

· Teaching that builds an enduring biblical faith

· Resources that unite churches and parents to disciple the next generation

· Initial and ongoing volunteer training

· Healthy mentor and peer relationships

· A fun, faith-building approach that influences generations of kids to actively follow Christ.

About Summit
Summit is a yearly national gathering of Awana youth ministry students. Summit features a college and ministry fair, competition in Bible quizzing, athletics and fine arts and a ceremony honoring recipients of the Citation Award, the highest achievement in Awana.

Contact Awana
For more information on the 60th celebration, Awana or Summit or to set up interviews, contact Media Relations Manager David Bunker at (630) 540-4695 or mediarelations@awana.org.

Here's a Potential Magazine Market

Kyria Encourages Living a Life of Celebration Daily

CAROL STREAM, Ill., March 31 /Christian Newswire/ -- While millions of people across the world celebrate Easter, this month's issue of the Kyria digizine, available today, is encouraging women to live a life of celebration not just reserved for holidays and special occasions.

Editor Ginger Kolbaba says, "This month's issue of the Kyria digizine is on the spiritual discipline of celebration--the practice of rejoicing in the fact that we know our Creator and that he has made this day. We hope to help women recognize that God, who has always blessed and loved us, will continue to seek our good, which will give us deep, everlasting joy."

Featured is an interview with Shauna Niequist, author of Cold Tangerines (Zondervan). Many Christians put seriousness next to godliness because celebration seems silly or frivolous with everything that's wrong with the world. Niequist, however, says that celebration is noticing the good that still exists in the middle of the broken. This is key to knowing the deep gladness of being alive and one of God's children. Her interview describes her own experiences with learning to celebrate when things seem dark, as well as how to enter into others' celebrations.

The April issue of the Kyria digizine is available to members and features the following articles:

Sacred Celebration
Author Shauna Niequist talks about why celebration isn't just about parties and food. It's much deeper, lasting, and ever-present.
Interview by Ginger Kolbaba

How Our Pleasure Pleases God
Sometimes we forget that delight comes from a good God who loves us deeply.
By Gary Thomas

Happiness is Serious Business
We need to adopt a new theology if we're going to celebrate.
By Greg Lafferty

Living in Color
Too often we settle for the cheap imitations of celebration, without really understanding the richness of its meaning.
By Bonnie McMaken

A Renewed Joy
In the presence of God, our joy can move our soul and bring us strength.
By George Rehberg

Celebration . . . Eventually
The Old Testament's Naomi has a lot to teach us about this spiritual discipline.
By Liz Curtis Higgs

The Joy-Driven Life
Death to deadly earnest discipleship!
By Mark Galli

To see the April 2010 issue of the Kyria digizine in its entirety, become a member of Kyria.com here:
http://kyria.com/membership/.

The May 2010 issue will be on the topic of prayer and will feature an interview with Patricia Raybon and articles by Frederica Matthewes-Green, Cindy Crosby, and others.

Christianity Today International (CTI) publishes 9 print magazines and newsletters and operates an award- winning website reaching more than 2.5-million unique visitors monthly. A leading journalistic voice of Evangelicals, CTI equips Christians to renew their minds, serve the church, and transform their cultures.

Bring Second Copy

We will spend the latter part of tonight's class in small critique groups, working on the articles you're turning in this evening.

You may wish to bring a second copy (in addition to the one you turn in to me) so you can mark it with your fellow students' critiques.

What If No One Went to the Office?

Interesting article from the New York Times. WORLD Magazine has been virtual almost from the beginning--editors are spread out all over the country.

What if No One Went to the Office? Inc. Magazine Finds Out

By JOSEPH PLAMBECK

“I thought it would involve so much change that it wouldn’t be feasible,” Mr. Chafkin said.

Then Jane Berentson, Inc.’s editor, gave the go-ahead. And in February, the staff of about 30 — editors, reporters and producers — created the April issue outside of the business magazine’s office in Downtown Manhattan. The issue goes on sale on April 6.

The production went off without a major hitch, with the staff members using nothing more than readily available technology, including Skype and instant messaging. And Ms. Berentson described Mr. Chafkin’s cover piece, “The Office Is Dead. Long Live the Office,” which is infused with first-person details, as richer and more unusual than it would have been without the experiment.

“I think about the magazine industry and how we’re going to use all of this new technology, such as the iPad, but there’s innovation in this very basic way as well,” Ms. Berentson said. “Why are we in the office in the first place?”

Away from the office, some staff members struggled to adjust, Mr. Chafkin said, as minor technical hiccups arose and parents working at home had to find ways to separate their work from their children. But in the end, most employees discovered that they could and should work out of the office more often — though they did not want to eliminate the office entirely.

Mr. Chafkin, 27, who has been at the magazine since 2005, found himself working more hours than usual in February and pining for the company of his colleagues.

“I was way more productive, but way less happy,” he said. “I think one of the reasons people get into magazines is that it’s collaborative.”

The collaboration that did happen needed to be arranged in advance, like setting a time for a conference call, rather than relying on an encounter in a hallway or chatting at a desk. Only once during the month did the entire staff gather, at Ms. Berentson’s home on the Upper West Side.

When everyone got together, she said, it was “exactly like seeing old friends.”

Why Read Fiction?

Literary Witness
How Fiction Can Point to Christ

By Chuck Colson|Christian Post Guest Columnist

A woman who is a neighbor of one of my colleagues home schools her three kids. She does a great job-except for one thing: She won’t let them read novels. At worst, they might be trashy; at best, she says, they’re a waste of time.

This faithful Christian mom could not be more mistaken. But sadly, she has a lot of company-including great ministers of the faith. For instance, in the 19th century, American evangelist Charles Finney declared, “I cannot believe that a person who has ever known the love of God can relish a secular novel.” He explicitly denounced Byron, Walter Scott, and even Shakespeare.

Historically, American evangelicals have often been suspicious of secular literature. A few years ago-to give us the tools we need to counter that attitude-Os Guinness and Louise Cowan published a book entitled Invitation to the Classics. It helps Christians to understand not just what classic books to read, but how they can lead us to a richer understanding of the Gospel.

It’s hard to believe that Finney would have disdain for Shakespeare. One wonders what he would have made of Dostoevsky, who often wove Christian themes into his otherwise “secular” novels. Interestingly the work of both writers led Louise Cowan back to Christian faith after she had lost it.

Cowan had read various theological works, and even the Bible itself, but had failed to find faith. Then she read Hamlet, and other Shakespearian plays, and was struck by their frequent Christian themes.

Dostoevsky’s novel The Brothers Karamazov-my personal favorite-led Cowan to explore Christianity further, eventually resulting in her conversion. “Not until a literary work of art awakened my imaginative faculties,” she writes, “could the possibility of a larger context than reason alone engage my mind...I had to be transformed in the way that literature transforms-by story, image, symbol-before I could see the simple truths of the gospel.”

When it comes to learning moral lessons, I’ve often been much more impressed by profound works of fiction than by abstract theological discourses. Scenes from some of the greatest stories ever told have etched moral truths deeply into my soul. Their characters and lessons are so vivid I can’t forget them, and they’re a continuing source of inspiration in my Christian walk.

Biblical figures knew all about the power of a good story. Remember when the Old Testament prophet, Nathan, confronted King David about his affair with Bathsheba? Nathan didn’t offer David a dry lecture on the sin of adultery. Instead, Nathan spun a story about a rich man who took the only lamb belonging to a poor man. In order to get past David’s defenses, Nathan told an allegorical story. You and I can use exactly that same strategy.

Christians ought to become reacquainted with classic literature. We can allow its rich, evocative words to speak to our souls. And then we can pass on these stories as a comfort and witness to unsaved friends.

This is the message we ought to give Christian neighbors who think novels are a waste of time. Great works of fiction can whet our appetite, not only for good books, but also for the Good Book itself.

Sarah's the First!

All right . . . Sarah K. has e-mailed me the following ... "I just received a letter from the editor of Horizon Student magazine, saying they wanted to print my article (one on my mission trip to Zambia.) I just wanted to let you know about that."

Hopefully this is the first of many. Congratulations Sarah!

Everyone -- remember that Spring Break is a time when you might have excellent access to a good interview, a good personality profile subject, or an article that you can't easily source while here on campus.

See you all next Monday night!