From Garrison Keillor's "The Writer's Almanac" for July 8:
It was on this day in 1889 that The Wall Street Journal was founded. In 1882, three journalists who were interested in finances — Charles Dow, Edward Jones, and Charles Bergstresser — founded a little company called Dow, Jones & Company.
They started hand-writing daily news bulletins, which they called "flimsies," and delivered to customers each afternoon, and the next year they titled it "Customers' Afternoon Letter." On this day in 1889, their four-page afternoon letter officially became The Wall Street Journal, which cost two cents per issue.
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