1 in 3 Internet Users Visited Newspaper Site in June

From Editor & Publisher:

One in Three Internet Users Visited a Newspaper Site in June

By Jennifer Saba

NEW YORK A little more than one-third of all Internet users visited a newspaper Web site in the month of June -- some 70.3 million unique users, according to the Newspaper Association of America.

Nielsen Online (owned by E&P's parent company) provided the data to the NAA and since the Web metrics firm vastly expanded its panels effective in June, the NAA is not providing figures for prior periods.

Page views to newspaper Web sites totaled 3.5 billion in June. The monthly average time spent per total unique users was 2.7 million minutes or 38 minutes and 24 seconds per person. Nielsen defines "time per person" as the average time spent over the course of a month.

"The newspaper audience continues to expand as publishers aggressively capitalize on their investments in digital properties," John Sturm, president and CEO of the NAA, said in a statement.

The NAA recently released a study conducted by MORI Research that found 82% of the 3,000 adults surveyed said they had taken action as a result of newspaper advertising.

"As the financial environment improves and advertisers return to spending, they will want to reach the valuable and engaged consumer audience that only newspapers can deliver through their multiple platforms," Randy Bennett, senior vice president of development of the NAA, said in a statement.