Is Facebook On the Way Out?

New York Times says Facebook may be losing its grip. Here's a short excerpt--click here to read the entire article.

Facebook Exodus

Kevin Van Aelst

Things fall apart; the center cannot hold. Facebook, the online social grid, could not command loyalty forever. If you ask around, as I did, you’ll find quitters. One person shut down her account because she disliked how nosy it made her. Another thought the scene had turned desperate. A third feared stalkers. A fourth believed his privacy was compromised. A fifth disappeared without a word.

The exodus is not evident from the site’s overall numbers. According to comScore, Facebook attracted 87.7 million unique visitors in the United States in July. But while people are still joining Facebook and compulsively visiting the site, a small but noticeable group are fleeing — some of them ostentatiously.

Leif Harmsen, once a Facebook user, now crusades against it. Having dismissed his mother’s snap judgment of the site (“Facebook is the devil”), Harmsen now passionately agrees. He says, not entirely in jest, that he considers it a repressive regime akin to North Korea, and sells T-shirts with the words “Shut Your Facebook.” What especially galls him is the commercialization and corporate regulation of personal and social life. As Facebook endeavors to be the Web’s headquarters — to compete with Google, in other words, and to make money from the information it gathers — it’s inevitable that some people would come to view it as Big Brother.

“The more dependent we allow ourselves to become to something like Facebook — and Facebook does everything in its power to make you more dependent — the more Facebook can and does abuse us,” Harmsen explained by indignant e-mail. “It is not ‘your’ Facebook profile. It is Facebook’s profile about you.”

The disillusionment with Facebook has come in waves. An early faction lost faith in 2008, when Facebook’s beloved Scrabble application, Scrabulous, was pulled amid copyright issues. It was suddenly clear that Facebook was not just a social club but also an expanding force on the Web, beholden to corporate interests. A later group, Harmsen’s crowd, grew frustrated last winter when Facebook seemed to claim perpetual ownership of users’ contributions to the site. (Facebook later adjusted its membership contract, but it continues to integrate advertising, intellectual property and social life.) A third wave of dissenters appears to be bored with it, obscurely sore or just somehow creeped out.