Greek-themed newspaper finds niche on campus
Two Indiana University graduates are finding a profitable niche with a weekly newspaper for fraternity and sorority members.
The Odyssey made its debut at IU last fall and is distributed at Purdue, Michigan State and Miami University in Ohio. Founders Evan Burns and Adrian France say revenue is expected to top $2 million this year.
They hope to expand to 40 campuses by the 2011-2012 school year
Each issue is customized by campus and is distributed free at fraternity and sorority houses, student union buildings, coffee shops and other sites. A team of student publishers and on-campus ad representatives provides content and revenue support.
The two have lined up investors and are opening a headquarters in Indianapolis as part of their expansion.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment