It might surprise you, given all the pessimism about newspapers in recent years, to learn that The Tribune has more readers than ever before.
That's because even though there are fewer print subscribers than when the newspaper was essentially the sole source for news, our web audience has grown exponentially.
Digital page views for our sites were up 20 percent year-over-year at the end of 2010.
Those of you who follow SouthBendTribune.com regularly know there are reasons for those numbers. We're the leading news site for north central Indiana and southwestern Michigan; our coverage of high school and college sports, weather, and business and economic development is unmatched. And readers come to us from all over the globe to read about the University of Notre Dame.
Now SouthBendTribune.com is taking another leap forward. We've switched this week to a new content management system that allows us to organize and present material more attractively and effectively.
For example, you'll find that the local news pages offer stories by category -- "government and politics," "crime and courts," "education, " etc.
Because our new system, Tribune Digital, links us up with a number of newspapers and television stations around the country, we'll offer you extra packages of articles, photos, and live streaming video that will help you make sense of the day's major stories. We'll have stories and photos, for instance, from The Los Angeles Times, the nation's leading source for news about entertainment and the TV/movie industry, and we'll have the last word on Chicago sports from The Chicago Tribune. There also will be more news from around the nation and world.
Most significant will be the improvements to our local news presentation. The new system also allows us to link up more effectively with our partners at WSBT-TV and WSBT Radio. All of us are owned by Schurz Communications Inc., which is in the process of converting all of its properties to Tribune Digital.
With all three news operations able to share information seamlessly, we'll bring you even faster breaking news, weather and traffic reporting and more video and audio to complement our writing and photos.
In January, we launched a new Classified website that gives visitors more information and easier ways to search for what you are looking for. New features include an easier way to sort information, maps to locate real estate, garage sales, and auctions, and "Contact the Seller" button where you can ask the seller a question via anonymous email.
We know that more and more of our readers get at least some of their news from our digital products. With our new system in place, your visits to SouthBendTribune.com will bring you deeper, wider choices than ever before.
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