Hearst Birthday Today

from Garrison Keillor's daily almanac:

Today is the birthday of publishing colossus William Randolph Hearst, who was born in San Francisco in 1863.

He demanded the helm of his first paper, the San Francisco Examiner, when he was 23 and his father acquired the paper as payment for a gambling debt. It wasn't long before his papers had a reputation for sensationalism, or as it came to be called, "yellow journalism" — one of his writers said "A Hearst newspaper is like a screaming woman running down the street with her throat cut."

On the other hand, Hearst newspapers also employed some of the best writers in the business, like Ambrose Bierce, Mark Twain, Stephen Crane, and Jack London.

He and Joseph Pulitzer had an open rivalry in the New York market. Reporters from Hearst's Morning Journal and Pulitzer's World went beyond scooping each other to stealing stories outright from the competition.

Hearst had the last laugh when he ran a story about the death of Colonel Reflipe W. Thenuz — an anagram of "we pilfer the news" — and Pulitzer's paper took the bait, even adding made-up dateline information.

This prank was harmless enough, but when the U.S. battleship Maine exploded in Havana harbor in 1898, the two papers both published a supposedly suppressed cablegram saying the explosion was not an accident. There was no such cable, but it boosted sales of both papers to record levels, and the public demanded that President McKinley declare war on Spain.

As the famous story goes, artist Frederick Remington was sent to Cuba by Hearst to cover the war. He wrote home, "There is no war. Request to be recalled," only to be told, "You furnish the pictures, I'll furnish the war." And so he did.