Christian media's reach surveyed by LifeWay Research
by Bob Smietana, posted Wednesday, February 25, 2015 (an hour ago)
NASHVILLE (BP) -- Christian broadcasters have a devoted following, with about two-thirds of weekly churchgoers and evangelicals saying they tune in to Christian radio and television on a regular basis.
Christian books have a reach among churchgoers and evangelicals, and Christian movies remain popular, with about four in 10 Americans having seen one in the last year.
But many Americans never connect to Christian media.
Those are among the findings of a new study on the use of Christian media from Nashville-based LifeWay Research. The study, sponsored by the National Religious Broadcasters, included an online survey of 2,252 Americans and a phone survey of 1,009 Americans.
"Christian media delivers teaching, music and entertainment to a predominantly Christian constituency," Ed Stetzer, executive director of LifeWay Research, noted. "Not surprisingly, those who embrace Christian teaching will value and consume these the most." Stetzer released the study's findings Feb. 25 during the NRB national convention in Nashville.
This is an excerpt. To read the entire article, click here.
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