This lady…
Lives a Purpose Driven Life and
Knows the Power of a Praying Wife.
She practices Five Love Languages and
Will not be Left Behind.
She spent 90 Minutes in Heaven
And is convinced that Heaven is for Real.
She is both Captivating and Radical
Because she Kissed Dating Goodbye and
Has developed a Mary Heart in a Martha World.
She wears Blue Like Jazz and keeps The Shack spotless
While making a Case for Christ.
She secured Dinner with a Perfect Stranger and
Appreciates a man who is Wild at Heart and More Than a Carpenter.
But ultimately the Christian Publisher is most attracted to and admires the perfect Christian woman because she is…
Amish.
Monday, March 12, 2012
Tuesday, March 6, 2012
Wisdom for Writers
We should not write so that it is possible for the reader to understand us,
but so that it is impossible for him to misunderstand us.
--Quintilian (Marcus Fabius Quintilianus), rhetorician (c. 35-100)
but so that it is impossible for him to misunderstand us.
--Quintilian (Marcus Fabius Quintilianus), rhetorician (c. 35-100)
Sunday, March 4, 2012
Jeff Zaslow's Last Lesson
Jeff Zaslow's last lesson
By Bob Greene, CNN Contributor
updated 9:46 AM EST, Sun March 4, 2012
Journalist and author Jeff Zaslow, who died in a car crash last month, brought admirable integrity to his work, says Bob Greene.
STORY HIGHLIGHTS
Bob Greene says he heard from friend, Jeff Zaslow, 2 weeks before his death in a car crash
He says writer Zaslow's integrity, both personal and professional, was inspiring
He once drove hundreds of miles for a story that he easily could have "phoned in"
Greene: Over and over in his life, he took extra steps to get it right -- a lesson for us all
Editor's note: Editor's note: CNN Contributor Bob Greene is a bestselling author whose books include "Late Edition: A Love Story" and "Once Upon a Town: The Miracle of the North Platte Canteen."
(CNN) -- "What # are you at?"
The brief e-mail arrived late on the morning of January 24. I keep looking at it.
It was from Jeff Zaslow. We first became friends more than 25 years ago. We got together as often as we could when we found ourselves in the same town, usually for long, laughter-filled dinners; Jeff, a columnist for the Wall Street Journal, in recent years became the author of multiple big bestselling books, most of them on inspirational themes.
"What # are you at?"
He was going to be making appearances for his latest book, "The Magic Room," and he had looked at his schedule and saw that he had a few days between speeches in the South. He knew that I'd been holed up in a hotel on the west coast of Florida, trying to get some writing done. He was going to take those two days between speeches to join me and just hang out.
So we talked on the phone, and arranged the days. Today -- Sunday, March 4 -- is the day he was to arrive.
On February 10, on his way back to his home in suburban Detroit from a book signing in Petoskey, Michigan, the night before, Jeff was killed instantly when, according to police, his car skidded on a snowy road and was hit head-on by an oncoming semitrailer truck. He was 53.
Jeff's wife, Sherry, his three daughters, Jordan, Alex and Eden, and his parents, Harry and Naomi, have suffered an unfathomable loss. The obituaries and tributes written by his friends and colleagues have all centered on Jeff's never-ending thoughtfulness and compassion. The tributes have been entirely accurate; the constancy of Jeff's kindness was one of life's rarities.
Today, when Jeff should have been arriving for our time together, I'd like to pass on a lesson from him that I believe can be used to great effect by anyone, regardless of his or her line of work.
It has to do with the book that first made him a bestselling author, "The Last Lecture," written with Professor Randy Pausch of Carnegie Mellon University. The book was a publishing phenomenon: 5 million copies sold in the English language alone, translations into 48 languages around the world.
Some people thought that Jeff got lucky with that book.
But luck had nothing to do with it.
In early September 2007, Jeff was working on a Wall Street Journal column about a trend he was hearing about at U.S. universities. Professors were thinking what they might say if they had to deliver one last lecture, and were in fact giving those lectures, summing up what had been meaningful in their lives.
As he was reporting the piece, Jeff learned that a professor at Carnegie Mellon -- Pausch -- was going to give what might literally be his last lecture. Pausch was dying from pancreatic cancer.
It was going to be inconvenient for Jeff to go from Detroit to Pittsburgh for the speech; there was a problem with the price of the flight, and the schedule, and he also had obligations to attend to in Michigan that day. It would have been much easier just to call the professor and get a quote, or have the university send him an audio or video recording of the lecture. Remember: Jeff didn't even know, at that point, whether Pausch's lecture would warrant a whole column.
But he got up that morning in Detroit and -- Jeff being Jeff -- decided that he really ought to see for himself.
He was an established and respected Wall Street Journal staff member; no one at the paper would have faulted him for doing a quick interview with Pausch on the phone.
Jeff got in his car and drove more than 300 miles from Detroit to Pittsburgh to sit in the audience and listen to the speech. A five-hour drive there, and then a five-hour, 300-mile drive back.
It paid off spectacularly, of course. The column -- moving, tender, insightful -- was a sensation, and the book that he ended up writing with Pausch gave Jeff a new career in the top echelon of American authors, and provided financial security for his family.
But -- and this is what is important -- it was nothing he didn't do all the time. In his work, he always went the extra step -- the extra hundred steps. He never took the easy way.
I remember, seven or eight years ago, well before "The Last Lecture," Jeff had come to Chicago to interview an old-time vaudeville performer. To the best of my recollection, the newspaper story was going to have something to do with audiences, or audience reactions. The old performer was going to be one sliver of a longer piece. An easy phone-call interview.
But Jeff didn't do things that way. He flew to Chicago and, suitcase in hand (he hadn't checked into his hotel yet), met me at the restaurant where we had arranged to have dinner. At one point we talked about why, at this stage in his career, he still pushed himself so hard. He said he just wanted to look into the man's eyes when he interviewed him the next day. He felt the story would be a little better that way.
At the end of the meal we went to the coat-check window; they had taken Jeff's suitcase down a long flight of stairs to store it on a basement level. Jeff didn't want the young woman to have to carry it up the stairs, so he went down to get it. I stood there and watched as he came up the steep flight of stairs, visibly weary, huffing, sweating, lugging the heavy bag; we looked at each other and both of us burst out laughing.
"Look at you," I said. "You look like 'Death of a [cuss-word-adjective] Salesman.'"
"I know," he said. "Why do I do this?"
We both knew the answer. He did it because it was the right way to do a job. And it doesn't matter what a person does for a living. It can be the lawyer who stays late to look up a few more citations of case law, to give his client the best possible chance. It can be the teacher who goes over the lesson plan one more time, adding something vital to it at midnight, even though the students or the school administrators will never be aware of the effort she has put in. It can be the factory worker who takes it upon himself to check the specifications a third and fourth time, wanting to be absolutely certain that the product will be as close to perfect as humanly possible.
Does it always pay off, as Jeff's 10 hours on the road paid off with "The Last Lecture"? Of course not. It hardly ever pays off that big. Most times, your boss, your colleagues, your own family will never know that you put in the extra effort when you didn't have to.
But you'll know. That's what counts. And when the day finally comes when you have your big success, when you get your big break, it won't be because you made the extra effort once. It will be because you made the extra effort every time.
Jeff did. And that's the lesson I'd like to pass on for him. Especially today. The silence at the dinner hour tonight is going to be awfully loud.
By Bob Greene, CNN Contributor
updated 9:46 AM EST, Sun March 4, 2012
Journalist and author Jeff Zaslow, who died in a car crash last month, brought admirable integrity to his work, says Bob Greene.
STORY HIGHLIGHTS
Bob Greene says he heard from friend, Jeff Zaslow, 2 weeks before his death in a car crash
He says writer Zaslow's integrity, both personal and professional, was inspiring
He once drove hundreds of miles for a story that he easily could have "phoned in"
Greene: Over and over in his life, he took extra steps to get it right -- a lesson for us all
Editor's note: Editor's note: CNN Contributor Bob Greene is a bestselling author whose books include "Late Edition: A Love Story" and "Once Upon a Town: The Miracle of the North Platte Canteen."
(CNN) -- "What # are you at?"
The brief e-mail arrived late on the morning of January 24. I keep looking at it.
It was from Jeff Zaslow. We first became friends more than 25 years ago. We got together as often as we could when we found ourselves in the same town, usually for long, laughter-filled dinners; Jeff, a columnist for the Wall Street Journal, in recent years became the author of multiple big bestselling books, most of them on inspirational themes.
"What # are you at?"
He was going to be making appearances for his latest book, "The Magic Room," and he had looked at his schedule and saw that he had a few days between speeches in the South. He knew that I'd been holed up in a hotel on the west coast of Florida, trying to get some writing done. He was going to take those two days between speeches to join me and just hang out.
So we talked on the phone, and arranged the days. Today -- Sunday, March 4 -- is the day he was to arrive.
On February 10, on his way back to his home in suburban Detroit from a book signing in Petoskey, Michigan, the night before, Jeff was killed instantly when, according to police, his car skidded on a snowy road and was hit head-on by an oncoming semitrailer truck. He was 53.
Jeff's wife, Sherry, his three daughters, Jordan, Alex and Eden, and his parents, Harry and Naomi, have suffered an unfathomable loss. The obituaries and tributes written by his friends and colleagues have all centered on Jeff's never-ending thoughtfulness and compassion. The tributes have been entirely accurate; the constancy of Jeff's kindness was one of life's rarities.
Today, when Jeff should have been arriving for our time together, I'd like to pass on a lesson from him that I believe can be used to great effect by anyone, regardless of his or her line of work.
It has to do with the book that first made him a bestselling author, "The Last Lecture," written with Professor Randy Pausch of Carnegie Mellon University. The book was a publishing phenomenon: 5 million copies sold in the English language alone, translations into 48 languages around the world.
Some people thought that Jeff got lucky with that book.
But luck had nothing to do with it.
In early September 2007, Jeff was working on a Wall Street Journal column about a trend he was hearing about at U.S. universities. Professors were thinking what they might say if they had to deliver one last lecture, and were in fact giving those lectures, summing up what had been meaningful in their lives.
As he was reporting the piece, Jeff learned that a professor at Carnegie Mellon -- Pausch -- was going to give what might literally be his last lecture. Pausch was dying from pancreatic cancer.
It was going to be inconvenient for Jeff to go from Detroit to Pittsburgh for the speech; there was a problem with the price of the flight, and the schedule, and he also had obligations to attend to in Michigan that day. It would have been much easier just to call the professor and get a quote, or have the university send him an audio or video recording of the lecture. Remember: Jeff didn't even know, at that point, whether Pausch's lecture would warrant a whole column.
But he got up that morning in Detroit and -- Jeff being Jeff -- decided that he really ought to see for himself.
He was an established and respected Wall Street Journal staff member; no one at the paper would have faulted him for doing a quick interview with Pausch on the phone.
Jeff got in his car and drove more than 300 miles from Detroit to Pittsburgh to sit in the audience and listen to the speech. A five-hour drive there, and then a five-hour, 300-mile drive back.
It paid off spectacularly, of course. The column -- moving, tender, insightful -- was a sensation, and the book that he ended up writing with Pausch gave Jeff a new career in the top echelon of American authors, and provided financial security for his family.
But -- and this is what is important -- it was nothing he didn't do all the time. In his work, he always went the extra step -- the extra hundred steps. He never took the easy way.
I remember, seven or eight years ago, well before "The Last Lecture," Jeff had come to Chicago to interview an old-time vaudeville performer. To the best of my recollection, the newspaper story was going to have something to do with audiences, or audience reactions. The old performer was going to be one sliver of a longer piece. An easy phone-call interview.
But Jeff didn't do things that way. He flew to Chicago and, suitcase in hand (he hadn't checked into his hotel yet), met me at the restaurant where we had arranged to have dinner. At one point we talked about why, at this stage in his career, he still pushed himself so hard. He said he just wanted to look into the man's eyes when he interviewed him the next day. He felt the story would be a little better that way.
At the end of the meal we went to the coat-check window; they had taken Jeff's suitcase down a long flight of stairs to store it on a basement level. Jeff didn't want the young woman to have to carry it up the stairs, so he went down to get it. I stood there and watched as he came up the steep flight of stairs, visibly weary, huffing, sweating, lugging the heavy bag; we looked at each other and both of us burst out laughing.
"Look at you," I said. "You look like 'Death of a [cuss-word-adjective] Salesman.'"
"I know," he said. "Why do I do this?"
We both knew the answer. He did it because it was the right way to do a job. And it doesn't matter what a person does for a living. It can be the lawyer who stays late to look up a few more citations of case law, to give his client the best possible chance. It can be the teacher who goes over the lesson plan one more time, adding something vital to it at midnight, even though the students or the school administrators will never be aware of the effort she has put in. It can be the factory worker who takes it upon himself to check the specifications a third and fourth time, wanting to be absolutely certain that the product will be as close to perfect as humanly possible.
Does it always pay off, as Jeff's 10 hours on the road paid off with "The Last Lecture"? Of course not. It hardly ever pays off that big. Most times, your boss, your colleagues, your own family will never know that you put in the extra effort when you didn't have to.
But you'll know. That's what counts. And when the day finally comes when you have your big success, when you get your big break, it won't be because you made the extra effort once. It will be because you made the extra effort every time.
Jeff did. And that's the lesson I'd like to pass on for him. Especially today. The silence at the dinner hour tonight is going to be awfully loud.
Thursday, February 9, 2012
What NOT to Say to an Editor
What NOT to say to an editor at a writer's conference:
What Not to Say to an Editor…
By Jevon Bolden
1. This is my first draft. I just wanted to see what you thought.
This could be your one shot. Consider asking about the industry, maybe share your idea, but please do not ask me to read a first draft. I am not attending the conference to conceptualize or develop. I’m looking for ideas to publish.
2. Before I tell you about my manuscript, I just want you to read the first few pages. No, no, just read.
Yes, this has happened. A writer practically put an index finger to my lips as I began to talk and said, “Shhh… Just read this. I know it’s going to blow you away.” Do I need to say what’s wrong with that?
3. I know this isn’t the kind of book you are looking for, but I wanted to talk to you anyway.
I need to use my time away from the office maximizing some kind of return on investment (ROI) for me and the company. Avoid scheduling meetings that have no chance of being win-win.
4. I have never heard of a book like mine.
This seems like a good thing, but it’s not. If there are no other books in the market like yours, there may be reasons for that. Instead, show how your book is similar to others, and then show how it’s different. Saying you know of no other book like yours says you don’t read much, you don’t understand the market, you don’t know what editors have to do to sell books, or you did not do your research.
5. I don’t have a written proposal. I just want to see what you think about my idea.
Great, but let’s do this at a meal. During one-on-ones I expect to meet with authors who are ready to be published.
6. You guys publish the weird stuff, right?
Try not to say anything that could be taken negatively. We publish verifiable genres, so it is off-putting to hear you think our stuff is weird. Instead, show me you understand what we publish and how that sets us apart from other publishers in our market. That would be nicer.
You demonstrate thoughtfulness and seriousness when you use these one-on-one meetings for what they are intended—to get a publishing deal. And if I do request your manuscript, please, please send it to me. You’d be surprised how many don’t.
Jevon Bolden has been in book publishing for eight years and has a bachelor’s degree in English with a minor in sociology from the University of Alabama. She is a developmental book editor for Charisma House and will take appointments at the Guild’s Writing for the Soul conference, February 16-19.
What Not to Say to an Editor…
By Jevon Bolden
1. This is my first draft. I just wanted to see what you thought.
This could be your one shot. Consider asking about the industry, maybe share your idea, but please do not ask me to read a first draft. I am not attending the conference to conceptualize or develop. I’m looking for ideas to publish.
2. Before I tell you about my manuscript, I just want you to read the first few pages. No, no, just read.
Yes, this has happened. A writer practically put an index finger to my lips as I began to talk and said, “Shhh… Just read this. I know it’s going to blow you away.” Do I need to say what’s wrong with that?
3. I know this isn’t the kind of book you are looking for, but I wanted to talk to you anyway.
I need to use my time away from the office maximizing some kind of return on investment (ROI) for me and the company. Avoid scheduling meetings that have no chance of being win-win.
4. I have never heard of a book like mine.
This seems like a good thing, but it’s not. If there are no other books in the market like yours, there may be reasons for that. Instead, show how your book is similar to others, and then show how it’s different. Saying you know of no other book like yours says you don’t read much, you don’t understand the market, you don’t know what editors have to do to sell books, or you did not do your research.
5. I don’t have a written proposal. I just want to see what you think about my idea.
Great, but let’s do this at a meal. During one-on-ones I expect to meet with authors who are ready to be published.
6. You guys publish the weird stuff, right?
Try not to say anything that could be taken negatively. We publish verifiable genres, so it is off-putting to hear you think our stuff is weird. Instead, show me you understand what we publish and how that sets us apart from other publishers in our market. That would be nicer.
You demonstrate thoughtfulness and seriousness when you use these one-on-one meetings for what they are intended—to get a publishing deal. And if I do request your manuscript, please, please send it to me. You’d be surprised how many don’t.
Jevon Bolden has been in book publishing for eight years and has a bachelor’s degree in English with a minor in sociology from the University of Alabama. She is a developmental book editor for Charisma House and will take appointments at the Guild’s Writing for the Soul conference, February 16-19.
Tuesday, February 7, 2012
Magazine Sales Down in 2011
From Publishing Executive:
Newsstand sales show a sharp decline in 2011 compared to the year before, according to preliminary data released Friday by magazine retail sales information provider MagNet.
Numbers derived from MagNet's retailer point-of-sale (POS) analysis show fourth quarter 2011 U.S. sales of non-weekly product at $517.8 million, down 9.2 percent from the same period in 2010. Sales for weekly product were down 11.9 percent, to $226.5 million. Overall sales declined 10.1 percent, to $744.3 million.
Looking at 2011 vs. 2010 as a whole, non-weekly product in the U.S. saw an 8.7 percent decline, to $2.19 billion. Weekly product declined 11.9 percent, to $987 million, while overall sales declined 9.7 percent, to $3.179 billion from $3.52 billion the year before.
In a statement released with the numbers, MagNet reports evidence of non-weekly sales leveling off in the late fourth quarter of 2011 and first few weeks of 2012, compared to the same period a year earlier.
MagNet also said print media performed well last year in the wake of significant events such as the royal wedding and death of Osama Bin Laden. "Producing quality product, wholesalers and distributors ensured that copies were distributed to the retail locations in a timely manner, and sales responded," the statement read.
Final 2011 numbers will be released later this month.
Newsstand sales show a sharp decline in 2011 compared to the year before, according to preliminary data released Friday by magazine retail sales information provider MagNet.
Numbers derived from MagNet's retailer point-of-sale (POS) analysis show fourth quarter 2011 U.S. sales of non-weekly product at $517.8 million, down 9.2 percent from the same period in 2010. Sales for weekly product were down 11.9 percent, to $226.5 million. Overall sales declined 10.1 percent, to $744.3 million.
Looking at 2011 vs. 2010 as a whole, non-weekly product in the U.S. saw an 8.7 percent decline, to $2.19 billion. Weekly product declined 11.9 percent, to $987 million, while overall sales declined 9.7 percent, to $3.179 billion from $3.52 billion the year before.
In a statement released with the numbers, MagNet reports evidence of non-weekly sales leveling off in the late fourth quarter of 2011 and first few weeks of 2012, compared to the same period a year earlier.
MagNet also said print media performed well last year in the wake of significant events such as the royal wedding and death of Osama Bin Laden. "Producing quality product, wholesalers and distributors ensured that copies were distributed to the retail locations in a timely manner, and sales responded," the statement read.
Final 2011 numbers will be released later this month.
Monday, February 6, 2012
Magazine Readership Growing
Some stimulating thoughts on magazines from Magazine Mavin Sharon Mumper of MTI:
Are print magazines lumbering dinosaurs about to be overwhelmed by the Internet tsunami before they can reach the safety of the ark? Not according to leaders of some of the largest magazine groups in America, who joined forces to organize an advertising campaign titled “Magazines: the Power of Print.”
Here are a few of the facts they presented:
* Magazine readership has grown over the last five years, with paid subscriptions reaching nearly 300 million in 2009.
* Four out of five adults read magazines and the average reader spends 43 minutes reading each issue.
* Since Facebook was founded, magazines gained more than one million young adult readers and magazine readership in the 18-34 year group is growing.
It appears that print magazines are not only not on the endangered species list, but are actually flourishing. Will the Internet eventually kill magazines? Probably not. Magazine experts point out that people find room in their lives for new experiences alongside the ones they already love.
But in order to continue to thrive magazines must provide value to the subscriber. It’s no longer possible to take the subscriber for granted. And, many magazine publishers have found they can harness the opportunities offered by the Internet to add value to the print publication.
In fact, some large publishers are now putting people with primarily digital experience in key positions in the company.
Those of us who have been involved in the print medium for many years may be tempted to see the Internet as competition, while those who grew up with the Internet may be tempted to see print as a dying medium. Yet, magazines that harness the best opportunities offered by both will enjoy more success and be able to offer more value to their constituency.
For a very interesting short video about the “Magazines: The Power of Print” campaign, check this link: http://powerofmagazines.com/
Are print magazines lumbering dinosaurs about to be overwhelmed by the Internet tsunami before they can reach the safety of the ark? Not according to leaders of some of the largest magazine groups in America, who joined forces to organize an advertising campaign titled “Magazines: the Power of Print.”
Here are a few of the facts they presented:
* Magazine readership has grown over the last five years, with paid subscriptions reaching nearly 300 million in 2009.
* Four out of five adults read magazines and the average reader spends 43 minutes reading each issue.
* Since Facebook was founded, magazines gained more than one million young adult readers and magazine readership in the 18-34 year group is growing.
It appears that print magazines are not only not on the endangered species list, but are actually flourishing. Will the Internet eventually kill magazines? Probably not. Magazine experts point out that people find room in their lives for new experiences alongside the ones they already love.
But in order to continue to thrive magazines must provide value to the subscriber. It’s no longer possible to take the subscriber for granted. And, many magazine publishers have found they can harness the opportunities offered by the Internet to add value to the print publication.
In fact, some large publishers are now putting people with primarily digital experience in key positions in the company.
Those of us who have been involved in the print medium for many years may be tempted to see the Internet as competition, while those who grew up with the Internet may be tempted to see print as a dying medium. Yet, magazines that harness the best opportunities offered by both will enjoy more success and be able to offer more value to their constituency.
For a very interesting short video about the “Magazines: The Power of Print” campaign, check this link: http://powerofmagazines.com/
Read Up on Scott Noble, Next Week's Guest
Next week our class guest editor (by Skype) will be Scott Noble, freelance writer, editor, and editor of the Minnesota Christian Examiner newspaper. Here is a recent blogpost from Scott, to give you a flavor of his writing. You can read more of his blog at http://beyondtheborderland.blogspot.com/. In the February 6 class period I will give you a copy of Scott's periodical so you can be prepared for his presentation and Q&A session on February 15.
Writing and emotional upheaval
I had one of those days recently. A day when hope was quickly snuffed out by disappointment. A really neat book project got the green light but soon after I received word that an article I wrote--something I had invested a lot of emotional energy in--was rejected by a magazine.
After doing this thing called writing for so many years, you would think I would be used to these days. And to some extent I am. Writers trudge to their writing desks or laptops each day, hoping maybe this is the day (or week or month) when the news will only be good, when the acceptances will far outweigh the rejections.
That's never the case, however. And maybe it shouldn't be.
At times it seems as if our highs can only rightly be defined by--or informed by--the lows that we have experienced. If we only experienced one or the other, they both would eventually become meaningless. That certainly doesn't make it easier when rejections--be they articles, books or relationships--far outweigh the opposite. Yet how many of us can point to times in our lives when the "lows" played a huge role in who we are today?
That's what I've been wrestling with these last few weeks--how pain, disappointment and loss inform and shape us. I'm still working through this but am realizing the powerful impact they have on our lives.
Writing and emotional upheaval
I had one of those days recently. A day when hope was quickly snuffed out by disappointment. A really neat book project got the green light but soon after I received word that an article I wrote--something I had invested a lot of emotional energy in--was rejected by a magazine.
After doing this thing called writing for so many years, you would think I would be used to these days. And to some extent I am. Writers trudge to their writing desks or laptops each day, hoping maybe this is the day (or week or month) when the news will only be good, when the acceptances will far outweigh the rejections.
That's never the case, however. And maybe it shouldn't be.
At times it seems as if our highs can only rightly be defined by--or informed by--the lows that we have experienced. If we only experienced one or the other, they both would eventually become meaningless. That certainly doesn't make it easier when rejections--be they articles, books or relationships--far outweigh the opposite. Yet how many of us can point to times in our lives when the "lows" played a huge role in who we are today?
That's what I've been wrestling with these last few weeks--how pain, disappointment and loss inform and shape us. I'm still working through this but am realizing the powerful impact they have on our lives.
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