From Publisher's Lunch:
Book Spun from Movie Could Be Season's Christian Hit
Here's a twist on the usual formula. "Fireproof" is a movie set for release at the end of the month about a firefighter asked by his father to take a 40-day marriage challenge before divorcing his wife of seven years. The challenge involves reading and following an invented book THE LOVE DARE, "which eventually transforms him and his view of love, marriage, and faith." So test audiences for the movie asked how they could get the book--which didn't exist.
Brothers Alex Kendrick and Stephen Kendrick, pastors at Sherwood Baptist Church in Albany, Georgia and creators of Sherwood Pictures, who directed and produced the movie, "shut out the world and wrote for several weeks" to create a book "that helps readers learn each day about a unique aspect of the nature of love and offers a 'dare' to help implement that characteristic into their marriage."
B&H Publishing Group says they have already sold 300,000 copies in advance of the movie's release and vp of marketing John Thompson says, "This is the fastest-selling book we've ever handled."
Subscribe to:
Post Comments (Atom)
1 comment:
This is amazing! I think that a companion book to the movie will be a real blessing to anyone who watches the movie (which, might I add, has phenomenal potential to change lives and turn marriages around). I am certain that God is going to do such a great work through this Film and now the book as well!
Post a Comment