'Love Dare' #1 on NTY Bestseller's List

This is also an example of a product-PR news release from a publishing company:

THE LOVE DARE JUMPS TO NO. 1 ON NEW YORK TIMES’ PAPERBACK ADVICE BESTSELLERS LIST AS DEMAND FOR THE BOOK IN THE FILM, FIREPROOF, SPREADS

Samuel Goldwyn’s FIREPROOF Continues To Soar, In The Box Office Top 10
For Third Straight Week

NASHVILLE, TN — Oct. 16, 2008: The Love Dare (www.lovedarebook.com), a plot device in the box office hit FIREPROOF (www.fireproofthemovie.com) until early audiences repeatedly requested copies for themselves, just hit #1 on the New York Times Paperback Advice Bestsellers. Written by Stephen and Alex Kendrick (the writers/director of FIREPROOF, respectively), The Love Dare is #4 on Amazon.com and, currently in its seventh printing. When Stephen and Alex Kendrick wrote the script for FIREPROOF, they knew that eventually they would expand the six days of The Love Dare seen in the film into a full book covering all 40 days. They envisioned a leather bound edition that would be handed down from couple to couple. After engaging B&H Publishing Group, they set a January 2009 release date.

As soon as Provident Films – responsible for the faith based grassroots and marketing of FIREPROOF - began screening the film in March, the audience wanted the book as soon as they saw the film. They wanted to carry the inspiration of the film home from the theater. The team continued to press for a release tied to the film’s opening. The Kendrick brothers were consumed with post-production of the film and it didn't seem likely they could complete the manuscript in time.

After 7000 pastors stood up at the Southern Baptist Convention and said we need this book now, the book was fast tracked into a trade edition that would be ready for the film's release. After shutting out the world for several weeks to complete the manuscript and relying on their wives for feedback, the filmmakers-turned- authors squeaked under the deadline. The original leather bound vision will become a reality when a Legacy Edition of The Love Dare is released in January 2009.

In the meantime, the trade edition is on its seventh printing and #1 on the NEW YORK TIMES paperback advice list.

“To see FIREPROOF is to want the book, The Love Dare,” said John Thompson, marketing vice president for B&H Publishing Group. “At the same time, for readers, this powerful little book stands alone in opening new understanding—and new relationships.”

Having reached the top 10 for the third straight week, Samuel Goldwyn Films’ FIREPROOF starring Kirk Cameron and filmed in Albany, GA with an all-volunteer cast, has already grossed north of $17.5 million.

On both FACING THE GIANTS and FIREPROOF, Goldwyn, Provident and Sony Pictures Home Entertainment's Affirm Films unit worked together to devise and execute a marketing strategy to blend traditional theatrical marketing with an aggressive grass roots and faith based outreach. Provident held screenings across the country and provided resources and materials for pastors and churches to spread the word about the film. Through its vast network, Provident created opportunities for them to bring the film to their respective areas and generate excitement within their communities.

Communities across the U.S. are using the film as a tool to support local firefighters, police, and other first responders’ groups with divorce rates up to 90 percent. As churches, individuals, and groups send first responders and their spouses for a night at the movies, volunteer babysitting brigades are freeing up couples to go. Parents are buying tickets for their married children. Churches are buying for members and using the movie to kick off marriage courses. Thousands of couples are on day one, day four, day ten and day twelve of The Love Dare’s 40 day journey of unconditional love.

The Kendrick brothers and Sherwood Baptist Church have received hundreds of emails and letters from people all over the country who feel new life has been breathed into their failing marriages through FIREPROOF and The Love Dare, while others say it’s a wonderful reminder, and an exercise that electrifies the most important relationship in their lives.

B&H Publishing Group (www.bhpublishinggroup.com) is a division of LifeWay Christian Resources, the world's largest provider of Christian products and services including Bibles, church literature, books, music, audio and video recordings, and church supplies. LifeWay serves 150,000 church customers, shipping over 61 million units of product a year from a 350,000 square-foot distribution center. From its original core of Bibles, textbooks, and reference titles, B&H has developed into a major publisher of Christian living, fiction, youth, history, academic, reference, and electronic products. B&H is home to bestselling authors Beth Moore, Henry Blackaby, Gary Chapman, Oliver North, Chuck Norris, Vicki Courtney, Dan MiIler, and Thom S. Rainer.


-30-