From Media Daily News. This is an excerpt--to read entire article, click here.
2008: Magazines Ad Sales Plummet
by Erik Sass, Friday, December 12, 2008, 5:45 PM
As if there isn't enough bad news, 2008 has turned out to be the worst year in decades for magazines, as measured by total ad pages. Through the middle of December, consumer magazines are down 9.4% from last year, according to MIN Online; this compares with a 7.8% drop in 2001. Worse, magazines do not appear to be headed for a quick rebound like the last recession.
At this rate, 2008's losses will almost certainly be compounded in 2009--bringing two straight years of declines, which will result in more magazine closures and layoffs.
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