Thursday, March 26, 2009

Four Go Down in Michigan

From MediaBuyer:

Four Michigan Markets Lose Daily Newspapers

Newspapers in four Michigan cities are drastically cutting their publishing schedule. In Flint, Saginaw and Bay City, daily newspapers will be printed just three days a week. The Ann Arbor News is being shuttered in July.

Ann Arbor News parent Booth Newspapers is creating a new company, AnnArbor.com LLC. A new website, AnnArbor.com, will be an online news organization that will also publish a Sunday and Thursday print edition, writes The New York Times. Meanwhile, all 272 employees will lose their jobs, though they will be invited to interview for the remaining jobs, according to the company.

The Flint Journal, the Saginaw News and the Bay City Times will all publish on Thursdays, Fridays and Sundays - the days of the week that account for about 80% of advertising revenue. The papers will expand their web offerings through their affiliate, mlive.com.

The papers will lay off about 35% of their employees.

The moves follow The Detroit Free Press and The Detroit News’ decisions to end home delivery four days a week. Both are delivering on Thursdays and Fridays, with the Free Press also delivering on Sundays. They are still printing papers the other days of the week, but those single-section editions are just 32 pages and are sold only at newsstands.

No big cities have completely lost representation by daily newspapers, though it seems likely that it is just a matter of time. Denver and Seattle are down to one paper each, following the closure of the Rocky Mountain News and the Seattle Post-Intelligencer respectively. A recent study by the Pew Research Center for People and the Press indicated that 42% of citizens wouldn’t even miss their local newspaper, were it to cease publication.

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