From PR Week. This is an excerpt--to read the entire article click here.
AP alters Web strategy, plans new online news sites
NEW YORK: The Associated Press (AP) is altering its Web strategy by planning online destinations to direct consumers to news Web sites it considers authoritative sources, thereby competing with search engines. The announcement came just after the AP's chairman said the group would seek greater control over its online content.
The planned pages will refer consumers searching for news on prominent topics to Web sites that most thoroughly cover news events, said Jim Kennedy, VP and director of strategic planning at the AP. He added that the collective, which is owned by a coalition of US newspapers, also aims to cut down on the unauthorized use of AP content by Web sources.
“We're contemplating an initiative for news search pages or landing pages tied to keywords and news events,” he said. “In the situation I'm talking about, there would be a page created that would aggregate content on that topic… really meant to be a news map pointing people in the right direction.”
Kennedy added that AP editors would then use Twitter and other social networking tools to alert consumers to the newly created pages.
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