Monday, April 27, 2009

Newspaper Circulation Continues the Decline

It's getting worse, not better. This is an excerpt--to read the entire article click here.

US newspaper circulation declines faster, falling 7.1 percent in October-March period

By RACHEL METZ , Associated Press

NEW YORK - Circulation declines at the nation's newspapers are speeding up.

The Audit Bureau of Circulations said Monday that average daily circulation declined 7.1 percent in the October-March period from the same six-month span in 2007-2008. The latest figure represents data from 395 daily U.S. newspapers that reported in both the current and year-ago periods.

The most recent drop was faster than the 4.6 percent fall recorded in the April-September period of 2008, and the 3.6 percent fall recorded in the October 2007-March 2008 span.

USA Today remains the No. 1 newspaper, though it suffered the steepest circulation drop in the publication's history. It sank 7.5 percent to 2,113,725 after several periods with little change. The Gannett Co.-owned newspaper attributes the falloff mostly to a drop in hotel occupancy that stemmed from the economic decline and a December price increase for copies sold at newsstands.

The Wall Street Journal, the second-largest newspaper, was the only one in the top 25 to raise its daily circulation.

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