NASHVILE, Tenn. – By way of of social media, people look more to their friends and family for reliable information, including shared links to news stories, a Facebook manager for policy told Christian media professionals during the opening session of the National Religious Broadcasters Convention on Saturday.
"People no longer trust, I'm sorry to say, TV, radio, newspapers, campaigns, organizations – they don't trust them as much," said Katie Harbath, during the conferences first keynote session. Her work at Faceback focuses on political outreach. "But what they do trust is when that information comes from a friend or family member."
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Harbath explained, "Facebook is increasingly becoming a place for people to find new information and new organizations because yes, it's true that they are going there to see my cat pictures or baby pictures or vacation pictures of their friends, but while they are doing that they are getting news and information, too. They are seeing the headlines, they are clicking on links."
She pointed out that during this new technological era, an organization's website homepage might not be the place that gets the most traffic.
"It's going to be the stories [dealing] with issues, the back pages, that you (media and ministries) are driving people to on social media, that friends are sharing with friends, that they are having these conversations on them," Harbath said.
She made her comments during a panel discussion on social media led by filmmaker and media consultant Phil Cooke, who opened the conversation by saying it was important to know what Christian media should be focusing on this year "when it comes to your web presence, blogging, when it comes to digital media of all kinds."
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