Monday, March 24, 2014

What's Behind the Plateau in e-book Sales?

BISG members respond to the "e-book sales plateau"

As part of BISG’s single-question surveys, members responded to "What is behind the plateau in e-book sales?"
• 20% -- "E-books have found their level; the market is saturated for now"
• 25% -- "Current e-readers are too limited in terms of rendering design and illustrations"
• 55% -- "E-reader acquisition has slowed as the market has matured, so the customer base for e-books has slowed as well"
• 20% - "What plateau?"

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