From USA Today. This is an excerpt--to read the entire article click here.
Newspaper circulation falling fast, down 10.6%
The latest daily circulation figures for U.S. newspapers provided more bad news for the embattled industry. USA TODAY saw its worst decline ever, dropping more than 17% to 1.90 million.
NEW YORK — The decline in U.S. newspaper circulation is accelerating as the industry struggles with defections to the Internet and tumbling ad revenue.
Figures released Monday by the Audit Bureau of Circulations show that average daily circulation dropped 10.6% in the April-September period from the same six-month span in 2008. That was greater than the 7.1% decline in the October 2008-March 2009 period and the 4.6% drop in the April-September period of 2008.
Sunday circulation fell 7.5% in the latest six-month span.
As expected, The Wall Street Journal has surpassed USA TODAY as the top-selling newspaper in the United States. The Journal's average Monday-Friday circulation edged up 0.6% to 2.02 million — making it the only daily newspaper in the top 25 to see an increase.
USA TODAY saw its worst decline ever, dropping more than 17% to 1.90 million. The newspaper has blamed reductions in travel for much of the circulation shortfall, because many of its single-copy sales come in airports and hotels.
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