Pittsburgh Newspapers Form Ad Network

Pittsburgh Newspapers Form Ad Network

Six newspaper companies in Pennsylvania are making it easier for advertisers to purchase ads targeted to those in the Pittsburgh area.

The newspaper companies, including the Beaver County Times, the Butler Eagle, the Indiana Gazette, the Pittsburgh Post-Gazette, Trib Total Media and the Washington Observer-Reporter, have formed the Greater Pittsburgh Newspaper Network, allowing advertisers to purchase pre-prints in the papers through a single point of contact.

Gail Arena, formerly advertising director at The New York Times, has been named executive director of the group, reports Editor & Publisher.

The network allows marketers to reach nearly a million unduplicated readers, the Greater Pittsburgh Newspaper Network says.

Purchasing print newspaper advertising has long been a challenge to media buyers. Buyers must negotiate deals with each individual newspaper, as there is no national network. Smaller networks such as the GPNN can make newspaper buys easier for local advertisers hoping to reach a targeted demo.