Wednesday, October 14, 2009

Wall Street Journal Now #1 Selling Newspaper

Wall Street Journal surpasses USA Today as No. 1

NEW YORK — The Wall Street Journal is now the top-selling daily newspaper in the United States.

The Audit Bureau of Circulations won't be releasing figures until later this month, but the Journal issued its numbers Wednesday.

It says the average number of copies sold in the April to September period reached 2.02 million, up about 12,000 from the same period a year earlier.

That tops USA Today, which said last week that it had its worst circulation decline ever, dropping 17 percent to 1.88 million. USA Today has long been No. 1.

Audit rules allow newspapers to count some online-only subscriptions. The Journal, a unit of News Corp.-owned Dow Jones & Co., is among the major newspapers to charge for access to much of its Web site. USA Today does not.

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