Will Warren's New Magazine Find a Niche?

Here are some thoughts from WorldMagBlog's Alisa Harris on Rick Warren's new startup magazine. What do YOU think?

Rick Warren starts magazine

by Alisa Harris

The Wall Street Journal reports that Rick Warren is starting his own quarterly magazine, the Purpose Driven Connection—a publication of the Reader’s Digest Association.

A subscription includes the magazines, DVD study guides, and access to a Christian social networking web site.

This could be a risky venture, particularly since so many print publications are foundering or folding right now.

I have a theory, though, that niche publications—the kind that appeal to a very specific audience — will continue to do well. That seems to the the theory shared by new CEO Mary Berner, who has reorganized the company according to “consumer affinities,” says WSJ:”The idea is to envelop subscribers in a multimedia web of Mr. Warren’s message.”