Here is a strong statement on the future of newspapers from one of the publishing world's business geniuses. This is an excerpt. To read the entire article, click here.
Murdoch to 'Cynics': Newspapers Will Survive
SYDNEY Global media magnate Rupert Murdoch (pictured) says doomsayers who are predicting the Internet will kill off newspapers are "misguided cynics" who fail to grasp that the online world is potentially a huge new market of information-hungry consumers.
Newspaper companies in the United States and elsewhere are facing fundamental changes to their businesses as more people get their news from the Internet and other sources, and advertisers follow the market away from the paper-and-ink format.
Murdoch, the Australian-born chairman and chief executive of News Corp., said in a speech broadcast Sunday titled "The Future of Newspapers: Moving Beyond Dead Trees" that the Internet offered opportunities as well as challenges and that newspapers would always be around in some form or other.
"Too many journalists seem to take a perverse pleasure in ruminating on their pending demise," Murdoch said in a speech, recorded in the United States and relayed nationally by the Australian Broadcasting Corp. It was the latest in an annual ABC series of lectures by a prominent Australian.
"Unlike the doom and gloomers, I believe that newspapers will reach new heights" in the 21st century, Murdoch said.
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